High ROI Marketing using Simple Customer Behavior modeling.

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The advice and discussion continue on the Marketing Productivity Blog and Twitter: @jimnovo

Read the book-
First 9 Chapters: pdf

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Customers Speak Up on Book & Site

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Fresh Customer
Marketing Articles

8 Customer
Promotion Tips

Relationship
Marketing

Customer Retention

Customer Loyalty

High ROI Customer
Marketing: 3 Key
Success Components

LifeTime Value and
True ROI of Ad Spend

Customer Profiling

Intro to Customer
Behavior Modeling

Customer Model:
Frequency

Customer Model:
Recency

Customer Model:
Recent Repeaters

Mapping Visitor
Conversion

Measuring Retention
in Online Retailing

Measuring CRM ROI

CRM Analytics:
Micro vs. Macro

Pre-CRM Testing for
Marketing ROI

Customer
Behavior Profiling

See Customer
Behavior Maps

Favorite Drilling
Down Web Sites

Book Contents

Contact Jim Novo

Average Weeks between Add-On Purchases
by Add-On, by Salesperson

	Last	This	Sales	Sales	Sales	Sales
	Year	Year	1	2	3	4
Base app to 1st add-on	12.3	12.1	12.3	12.3	12.3	11.6
1st add-on to 2nd add-on	10.5	10.2	10.5	10.5	10.5	9.4
1st add-on to 2nd add-on	8.7	8.9	8.7	8.7	8.7	9.3
1st add-on to 2nd add-on	6.1	6.7	6.1	6.1	6.1	8.3
1st add-on to 2nd add-on	5.2	6.5	5.2	5.2	5.2	10.2

Average Time Between Add-Ons	8.6	8.9	8.6	8.6	8.6	9.8