High ROI Customer Marketing Project Work,
Workshops, and
Consulting
Note: If you are a consultant / agency,
web
service provider, or software firm, click
here.
Where are you in the process of leveraging customer data to
improve
your profitability?
Please consider joining clients Radio Shack, Pfizer, Dell Computer,
Morrison Homes, Ingram Industries Inc., Silver Dollar City, Inc., Future Now,
SkiEurope, Morrison Homes, Booklocker, Ontain, SpeechWorks, MBNA, Kobie Marketing, Barnes and
Noble, Cellular One, SteelTorch Software, Retek Direct, CBS Sportsline,
Aerial, Tupperware, and a host of smaller
companies that have successfully Turned Customer Data into Profits.
What Exactly is it You Do, Jim?
How many Marketing people do you know with extensive Analytical
experience? How many Analysts do you know with extensive
Marketing experience? For 25 years I have acted in both roles
with thousands of data sets over scores of business models. When
you get right down to it, there are two things I do better than most
Analytical or Marketing folks:
1. I know how to organize customer data for Marketing
action. When I see a data set, I can tell you how to create
reports from it that will lead to profitable Marketing actions.
If you already have customer reports, I can tell you what is right and
wrong with them, and how to make them actionable.
2. I can translate data into specific Marketing action plans
- who to speak to, how to speak to them, and when to speak to generate
the optimal return on Marketing investment.
If you don't have customer reporting, I can help you create
it. If you do have customer reporting, I can teach you how to
understand it and use it to drive higher profits.
If you're a Manager and spend lots of time going round and round
between the Analysts and the Marketing folks, producing endless
reports but not getting anything done with them, or testing and
re-testing and not getting anywhere, you need a plan both sides can
understand. What I deliver is speed to market and confidence in
a bottom line outcome.
If you're a Marketing person having trouble getting what you
need from the Analysts, I can act as a translator and drive the
Analysts in a direction that will be actionable for you.
If you're an Analyst and you're frustrated by a lack of
understanding on the Marketing side, or you think they're simply
heading in the wrong direction, I can help you build the analytical
case and translate it into Marketing plans.
So that's what I do. If the above is too intangible for you,
here are some more concrete examples of these ideas in action.
Any of these project areas can also be turned into a Workshop
for your company:
Read more on Metrics and Reporting
Read more on Customer Modeling
Read more about High ROI Marketing
Read more on
pre-CRM Testing
Read more about Retention
Program Design
If you want somebody to
design, build, execute, and maintain a customer retention or loyalty
program for a business, consider Kobie
Marketing, who I work closely with on the design and execution of major programs.
Idea Session:
What Can Web Analytics Do For You?
Buried in your web reports are simple answers to improving the
contribution of your web site to the overall business. This
presentation will walk you though a proven 8 step approach to making
the most of your web site.
During our 90 minute session I'll provide you with tools and
examples customized to your business so we can create concrete,
"you can do this tomorrow" ideas for measuring and improving
the contribution of your web site. If you like, I can spend up
to two additional hours with you doing Q & A or working group
activities. This session is perfect for company offsite / conference
settings where many of the web stakeholders are present.
$2300 plus travel expenses
Call 1-866-658-1827. Or E-mail
me.
Service:
Remote Coaching and Help Desk
Sometimes people have a pretty good grasp of concepts and ideas
behind web analytics, marketing analysis, customer valuation, and database marketing
/ CRM but are stuck on the "how" -
exactly what do we do first, next, and so on? Examples: What is
the best way to segment web traffic? What
should the first customer marketing test we do try to accomplish? What do the
results of our tests really mean, what should we test next? How
do we value our customers? Measure customer
retention?
For smaller companies or groups working with limited budgets, these
questions are not trivial, and the answers / successes can mean the
difference between receiving funding or losing funding on the
effort. In other words, there are a lot of very smart folks out
there who just need a little confirmation and guidance. If
that fits your situation, click the link below:
Find out
more about Remote Coaching
SubContracting Services
Jim, do you subcontract ?
Sure! It's my primary business model...
Marketing consulting group or agency -
Looking to add customer behavior
analysis or high ROI database marketing
skills to your offerings? How about customized
retention and loyalty program designs? Pre-CRM
ROI modeling? Need these services to snag a particular
client? Let's do it together and get the business.
Web service provider or software firm -
Got clients trying to increase the
profitability of their web sites? Are they tracking the action-oriented
metrics they need to benchmark against continuously to improve
their performance? Are you an SEO agency successful in driving
targeted traffic to the client's site, but the client is disappointed
with you because the traffic does not convert into business?
Let's help them (and you) make more
money. You can bill clients what you think is a fair price in
your market for my service, since you will be handling most if not all
of the client contact. The most efficient way to work a
relationship like this is to schedule bulk time with me at a discount
and spread my work over several clients, passing through the value.
Go to
Services for Agencies / Consultants
Software development group - with a
marketing tilt? Looking to add a customer profiling / campaign
management module to your shopping cart or customer contact manager
(a.k.a. Simple CRM)? I can
help.
See Services for
IT / Database Design & Build / Customer-Focused Software
Development
1-866-658-1827. Give it a try. E-mail
If you would like to take
advantage of my knowledge but want somebody else to do all the work,
you need Kobie Marketing, an agency
specializing in customer retention and
loyalty programs
for over 10 years.
I work with them to develop the strategy, business models, financial
projections, and of course, to analyze the customer data and create
High ROI Customer Marketing executions. Kobie has the capability
to turn raw operational transactions into a smart data warehouse,
creating information you can actually use
Jim, do you work with small
businesses?
If you are a very small business (under 2,000 customers / revenues
below $500,000), you should get my book
and take advantage of my knowledge by addressing the issues yourself. It's
really not that hard when you have a step by step plan, which is provided in the
book. If you get stuck on something, just contact
me, and I would be glad to help you through it. After all, you bought
the book and if I have failed to provide you with what you need to know to make
more money marketing to your customers, I owe you some assistance.
What would you like to
do now?
Contact
You Jim, to Discuss Working Together
Get
the book with Free customer scoring software at:
Booklocker.com
Amazon.com Barnes
& Noble.com
Find
Out Specifically What is in the Book
Learn
Customer Marketing Models and Metrics (site
article list)
Get the first 9
Chapters of the NEW Drilling Down book by e-mail FREE! Just
Subscribe to my monthly High ROI Customer Marketing newsletter and
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