Drilling Down
Turning Customer Data into Profits
with a Spreadsheet
Site and Book topic:
Maximizing marketing ROI with customer behavior analysis
Learn Methods, Metrics
(site map)
About the AuthorJim Novo is an interactive customer retention, defection, and loyalty expert with nearly 25 years of experience generating exceptional returns on customer marketing program investments. The average ROI of Jim's programs now stands at just over 70%, with several reaching ROI of over 400%. Jim is Managing Director of Education for the Web Analytics Association, creating the first college level courses focused on web analytics and the WAA Certification Test. Skip down to Workshops and Consulting Skip down to Speaking & Seminars His professional career has been focused on introducing Data-Driven marketing to new industries. In the 80’s, cable television was the target and his ground-breaking High ROI customer retention programs were widely adopted throughout the industry. In the 90’s, Jim revolutionized the TV Shopping business by focusing resources on the customer instead of the products. For the 00’s, the Internet lies squarely in Jim’s sights. The innovative yet simple customer analysis techniques found in the Drilling Down book put two decades of High ROI Customer Relationship Management experience directly in the hands of today's interactive marketers.
As Vice President of Programming & Marketing during the slowdown to the mature phase, Jim handled the integration of customer communications and marketing across all the distribution channels, creating a "cradle-to-grave" customer path from Television to Internet to Catalog, greatly extending customer LifeTime Value. These lessons are proving valuable in understanding Internet activities, as the consumer behavior is similar, though more exaggerated. Please consider joining Radio Shack, Pfizer, Dell Computer, Ingram Industries Inc., Silver Dollar City, Inc., Future Now, SkiEurope, Booklocker, Ontain, SpeechWorks, MBNA, Kobie Marketing, Barnes and Noble, Cellular One, SteelTorch Software, Retek Direct, CBS Sportsline, Aerial, Home Shopping Network, Tupperware, and a host of smaller companies that have successfully Turned Customer Data into Profits. Jim Novo is an MBA Graduate of Babson College, a school known for a focus on entrepreneurial activity. He majored in Economics and Psychology as an undergraduate at Dartmouth College. Jim is currently working with software and marketing companies to improve their products and practices in database marketing offline, on the Internet, and in multi-channel environments. He'd be glad to teach you and your staff how to use your customer data to improve profitability and create high ROI customer focused marketing programs. Can I help you? Hello reader, Jim here. How'd you like the boilerplate book jacket promo stuff? It's the only 3rd person writing on the site, but I find it very awkward to write gushing stuff like that about myself. So I used it. Except the line about "too paranoid to admit it"; I added that. The way I figure it, you won't believe I'm good at what I do anyway without talking to me first. So let's get down to business, shall we? What exactly is it you do, Jim? I can help you with many challenges you are facing involving customer data, including but not limited to the following issues. I also speak at industry conferences / trade shows on the topics below - see below. Increasing the profitability / contribution of your web site to your business Deciding which data is most important to the future profitability
of Organizing a process for scoring and ranking your
customers by Developing marketing-oriented reports used to predict
and act on Implementing "early warning system" flags to
alert marketers to Creating high ROI marketing programs that make money
now Finding and fixing customer retention problems Analyzing why current retention or customer value
development Developing customer value maximization and
retention rules Where are you in the process of leveraging customer data to improve your profitability? Perhaps you should review these questions.
If you'd like to discuss a topic or two with me one-on-one, let me know if you are going to be at any of these events and I'll find time to speak with you! Contact: blog at jimnovo dot com eMetrics Summit San Francisco 08 Direct Marketing Association Chicago Search Engine Strategies March 2003 Search Engine Strategies December 2002 Electronic Retailing Association Oct 2002 Search Engine Strategies August 2002 ThunderLizard Web Marketing 2001 I prefer to teach clients a framework for evaluating and addressing their customer marketing challenges rather than doing all the work for them. This approach enables you to grow your own customer expert resources internally, and allows me to help more clients. I have a number of different workshops and consulting products matched to whichever stage of customer data exploration and use you may be in. Please click here for more info. What would you like to do now? Get the book with Free customer scoring software at: Booklocker.com Amazon.com Barnes & Noble.com Find Out Specifically What is in the Book Review Details of Discovery, pre-CRM Testing, and Teaching Programs Learn Customer Marketing Models and Metrics (site article list) Get the first 9 Chapters of the NEW Drilling Down book by e-mail FREE! Just Subscribe to my monthly High ROI Customer Marketing newsletter and you'll get a new Chapter of the book every 3 days. About the Newsletter About the Free 9 Chapters I Value Your Privacy |
