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Relationship Marketing, Customer Loyalty, and Retention book

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Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Fresh Customer
Marketing Articles

8 Customer
Promotion Tips

Relationship
Marketing

Customer Retention

Customer Loyalty

High ROI Customer
Marketing: 3 Key
Success Components

LifeTime Value and
True ROI of Ad Spend

Customer Profiling

Intro to Customer
Behavior Modeling

Customer Model:
Frequency

Customer Model:
Recency

Customer Model:
Recent Repeaters

Customer Model:
RFM

Customer LifeCycles

LifeTime Value

Calculating ROI

Mapping Visitor
Conversion

Measuring Retention
in Online Retailing

Measuring CRM ROI

CRM Analytics:
Micro vs. Macro

Pre-CRM Testing for
Marketing ROI

Customer
Behavior Profiling

See Customer
Behavior Maps


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Drilling Down

Turning Customer Data into Profits

 with a Spreadsheet

Site and Book topic:

Maximizing marketing ROI with customer behavior analysis

 


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Advanced Articles

The following articles are not part of the introductory Drilling Down method tour, they cover advanced topics for specific circumstances.  If you would like a more in-depth view into the "how to" of customer retention and loyalty programs, go ahead and read them.  

Note:  Some terms and concepts used in the following articles may be unfamiliar to you; for background information on Customer Retention and Loyalty techniques you might want to take the Drilling Down Method tutorial.

Recency: The Web Retailing Example

Case Study: Non-Profit Scores 192%
Increase in ROI using RFM Model

Latency: The B2B Software Example

Latency: The Hair Salon Example

RFM versus Predictive Modeling

CRM ROI: Lifetime Value, I'd Like to Introduce You to the CFO   

Extending the Customer LifeCycle

Should You Build a Data Warehouse?

High ROI Latency Promotion

Making Money with the Customer LifeCycle: 
Latency Profiles

Behavioral and LifeCycle Modeling in the 
Utility / Telecom / Insurance Business

Customer Retention and Modeling in the 
High Ticket / Durable Goods Business

Making Money with the Customer LifeCycle: Customer Latency

Making Money with the Customer LifeCycle: Trip Wire Marketing

Save Money Marketing to One-Time Buyers

Use Recency Metrics to Make More Money on Your Promotions

Monitoring Visitor Conversion Using WebTrends

Getting Up to Speed on Database and Direct Marketing

Micro versus Macro Analytical Approach to CRM

"Pre-CRM" Testing Techniques - The Potential for Marketing ROI

How To Measure Future Customer Value and Manage it with E-mail

Tracking the Potential Profitability
of B2C CRM Implementations

Measuring Customer Retention in Online Retailing

True Marketing Campaign ROI Links to LTV (Lifetime Value)

I want to take the Introductory Method Tour First

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Find Out Specifically What is in the Book

Learn Customer Marketing Models and Metrics (site article list)

 
 

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Questions about any of the concepts on this site?  Call (cell) 727.895.5454.  Or e-mail me.

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Relationship Marketing
Customer Retention

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Related Articles

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recent advice and discussion are on the Marketing Productivity Blog and Twitter.

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