CRM
Customer Retention
- 3rd Edition -
Includes all tutorials and examples from this web site.

Get the book!

Customers Speak Up on Book & Site

Read a step by step review of the "how to" info in this book

Get the Guide
To Web Analytics

About the Author

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Marketing
Productivity Blog

8 Customer
Promotion Tips

Relationship
Marketing

Customer Retention

Customer Loyalty

High ROI Customer
Marketing: 3 Key
Success Components

LifeTime Value and
True ROI of Ad Spend

Customer Profiling

Intro to Customer
Behavior Modeling

Customer Model:
Frequency

Customer Model:
Recency

Customer Model:
Recent Repeaters

Customer Model:
RFM

Customer LifeCycles

Calculating ROI

Mapping Visitor
Conversion

Measuring Retention
in Online Retailing

Measuring CRM ROI

CRM Analytics:
Micro vs. Macro

Pre-CRM Testing for
Marketing ROI

Customer
Behavior Profiling

See Customer
Behavior Maps

Favorite Drilling
Down Web Sites

About the Author

Contact Jim Novo

Questions? Call Toll Free 1-866-658-1827

Drilling Down

Turning Customer Data into Profits

with a Spreadsheet

Site and Book topic:

Maximizing marketing ROI with customer behavior analysis

Learn Methods, Metrics
(site map)

Marketing Productivity Blog

[ Home ] [ FAQ ] [ Search ] [ Download ]

[ Suggestions ] [ Contact / About / Privacy ]

This is the faster loading site for slow connections. The "pretty" version of this page is here.

Cookies and Customer Tracking Info

Cookie handling and customer tracking can be accomplished with
a wide variety of tools, including Perl, PHP, ASP, and ColdFusion.

Here are a few sites to get you started.

The Original Netscape Specification

Internet Requests for Comments (RFC)

Cookie D'Oh - Web Developer's Journal

The Unofficial Cookie FAQ

Introduction to Cookies from webmonkey

What Cookies Can Do for You from webmonkey

Tracking Tutorial from webmonkey

Authenticate and Track Users with PHP from webmonkey

How to write a server-side CGI program
to set and read cookies from Netscape

PHP is almost as simple as HTML to use,
if your server supports PHP. Check out the
PHP tutorial at PHP.net

What would you like to do now?

Get the book with Free customer scoring software at:

Booklocker.com Amazon.com Barnes & Noble.com

Find Out Specifically What is in the Book

Learn Customer Marketing Models and Metrics (site article list)

Get the first 9 Chapters of the NEW Drilling Down book by e-mail FREE! Just Subscribe to my monthly High ROI Customer Marketing newsletter and you'll get a new Chapter of the book every 3 days.

About the Newsletter About the Free 9 Chapters I Value Your Privacy

Note: This is the "slow connection" version of the home site. It's intentionally sparse design allows faster page downloads. To access this content in what some say is a more visually appealing format, click here.

Questions about any of the concepts on this site? Call Toll Free 1-866-658-1827. Or e-mail me.

What Will I Learn in the Book?	About the Author Newsletter Sign-Up	Example of the Drilling Down Method	See Drilling Down Results in Action
Relationship Marketing Customer Retention Customer Loyalty	Get the Book with Free Software! (Booklocker.com)	Marketing Productivity Blog	Advanced Customer Modeling Articles

[ Home ] [ FAQ ] [ Search ] [ Download ] [ Suggestions ] [ About / Contact / Privacy ]

Contact me (Jim Novo) for questions or problems regarding this web site.
Copyright © 2000 - 2008 The Drilling Down Project. All rights reserved. Privacy Policy.