Drilling Down
Turning Customer Data into Profits
with a Spreadsheet
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Maximizing marketing ROI with customer behavior analysis
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Methods, Metrics
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Remote Coaching and Help DeskDatabase Marketing techniques are the heart and soul of all customer value-based marketing efforts, including web analytics, CRM and all the sub-disciplines. But you don't need "CRM" to drive customer profitability if you use proper Database Marketing techniques. The content of the Remote Coaching and Help Desk service is driven by the participants and matched to their level of understanding; we can address any of the topics listed below or others as you see fit, from both the strategic and tactical "how to" perspectives, depending on your needs over time. We'll decide on an hourly rate and you will send me a check as a "deposit " against a block of 12 hours, typically over 1 - 3 months. Special pricing considerations may be given as my time allows to non-profits, firms with unique situations I find interesting, and projects which can be turned into case studies. When your check clears I'll send you a copy of the Drilling Down book which you must read before we start our remote sessions. Hey, don't get flustered, it's only 356 pages. To discuss moving your customer marketing effort forward with a Remote Coaching and Help Desk, give me a call Toll Free 1-866-658-1827 or contact me by email. Moving the online marketing and web analytics effort to the next level - how to go beyond reporting and simple testing to discover what really is going to drive web site profitability or contribution of the site to the company. Defining what direct / database marketing is and is not; the database marketing "cycle" approach of acquisition - activation - retention - defection and how each step is interrelated. Debunking myths and grounding realities; how do database marketing / CRM analytics fit into the whole scope of the customer relationship? Deciding which data is most important to the future profitability of your business - solving the "drowning in data" problem. Addressing the LifeTime Value question - how to we figure out what the LifeTime Value of our customers is? Do we really need to? (No) What are the other methods we can use to track customer value? How do we report on and reconcile the LifeTime value of a customer concept with periodic financial reporting? Exploring acquisition techniques - how does the right acquisition
program affect customer retention? How do we select media, what
are the parameters we need to know about? What are the various
strategies for positioning, offer creation, delivery, and how can we
boost the Exploring activation techniques - how do I get my customers to spend more, and make more money doing it? When is the best time to contact them, and how often? How do we create communications or offers that will actually drive profitability, and how do we measure our success or failure? Exploring retention techniques - how do you actually "do" a customer retention or loyalty program? What are the elements, costs? How do you prove out profits and ROI? Implementing simple customer models - what are they and what do they do? What are the data requirements, what can you do in house with simple tools, what other tools are available and what do they do? What is the value of customer modeling and how do you extract the value in your situation? Organizing a process for scoring and ranking your customers by their future value, so marketing folks can track the true profitability contribution of ads, products, offers, etc. Implementing "early warning system" flags to alert marketers to future customer value failure associated with ads or products. Developing marketing-oriented reports used to predict
and Creating high ROI marketing programs that make money now while consistently increasing the value of customers over time Finding and fixing customer retention problems Analyzing why current retention or customer value
development Developing customer value maximization and retention rules for rules-based CRM engines To discuss moving your customer marketing effort forward with Contact you Jim, to Discuss the Remote Coaching Service See Jim's Background, Client List, Other Consulting Services Learn Customer Marketing Concepts and Metrics (site article list) Get the first 9 Chapters of the NEW Drilling Down book by e-mail FREE! Just Subscribe to my monthly High ROI Customer Marketing newsletter and you'll get a new Chapter of the book every 3 days. About the Newsletter About the Free 9 Chapters I Value Your Privacy |