Drilling Down

Turning Customer Data into Profits

 with a Spreadsheet

Site and Book topic:

Maximizing marketing ROI with customer behavior analysis

Services: Web Design / Hosting Shops

Jim's Intro: There are many web design and hosting companies out there.  Customers may have put up a site but are now thinking of taking it down because it "doesn't work", or switching to a new design / hosting company for a better price.  Do yourself a favor and upgrade your service offering by providing some or all of my services under your name.  Your customers will get better results, and you will make more money servicing them.

Most design and hosting shops lack staff with experience in customer data analysis.  This is not surprising; there is simply not a lot of these folks around, there is high demand, and good ones are quite expensive. 

I'm not talking about IT people capable of running a few WebTrends reports; I'm talking about the kind of people who know how to turn customer data into money making ideas.  You can't just run reports on activity, you have to know which data is important and how to create action-oriented reports to unlock the value hidden in the data.  

Maybe you think, "Hey, I'm not in that business.  I put the site up and host it, but after that, success is the client's problem."  Fine.  How long are you going to have the client if they can't make the web site work for them?  Whether you know it or not, you have all the data you need right in the server logs and shopping cart files to start making both your client and your shop more profitable.  And you've got the design and IT skills.  Why not become more of a "full service" operation?

For example, clients frequently complain about the effectiveness of their web sites, and your shop may have intuitive suggestions based on experience for improvements.  Clients are looking for facts to justify new design and software expenditures, not "best guesses".  By implementing action-oriented reporting using data from the web server logs or purchase histories, you can develop and ongoing new revenue stream by constantly improving the performance of client web sites.

You can get the facts you need to back up your recommendations and drive new ideas with my Visitor Tracking and Analysis service.  And if the problem is a lack of traffic in the first place, your clients could probably take advantage of my Traffic Optimization service.  If your client is selling products online and has at least 1,000 customers, then you should really look into using my Customer Profiling service to help them improve their sales and decrease marketing expenses.

What would you like to do now?

       [ Home ]    [ FAQ ]    [ Download ]    [ About / Contact / Privacy ]  

Welcome to the original Drilling Down web site;
recent advice and discussion are on the Marketing Productivity Blog and Twitter.

Contact me (Jim Novo) for questions or problems regarding this web site.   
Copyright The Drilling Down Project. All rights reserved.  Privacy Policy.