Favorite Drilling Down Sites
CRM Library CRMGuru.com
Database Marketing Articles
Tons of free articles on RFM, customer acquisition, and
Database Marketing Institute
Broad resource on Database Marketing including B2B profiling.
Published by Frequency
Marketing, Inc., COLLOQUY is dedicated to the dissemination of
information and analysis related to frequency-marketing strategies and programs
of all types, worldwide.
Guide to Data Mining, Web Mining, Knowledge Discovery, and
The CRISP-DM project has developed an industry- and
tool-neutral Data Mining process model.
Database Marketing Trade Mags
Online version of the direct marketing trade magazine.
The offline weekly is a must read for Data-Driven marketing types.
Searchable article database.
Direct marketing trade magazine, targeted at the hard core
data-driven marketer rather than beginners.
An easy to read mag, especially helpful for newbie direct and
database marketing types. Get the offline version for access to all
Comprehensive portal for information and
technology related to database marketing and technology
Sponsored Database Marketing Sites
Source for information and analysis on all aspects of web
personalization. Underwritten by Net Perceptions, a personalization vendor,
but remains unbiased towards the underwriter so far.
Lots of free and several paid reports on different aspects of
customer acquisition and retention. The book by the same name, written by
Patricia Seybold, is full of real world case studies about large companies
implementing e-commerce. A great read.
Marketing 1 to 1
As the preeminent management consulting firm specializing in
Customer Relationship Management and e-business strategies, Peppers and Rogers
Group has earned global recognition for its ability to understand and
communicate how technology is changing the way companies build relationships
General Internet Marketing Sites
Tons of internet marketing advice from people who work in the
business. Daily columns, forums, guidebooks, conferences.
Formed in November, 1995, the
goal of the Internet Sales Moderated Discussion List has remained consistent
over the past five years: to provide a forum for meaningful and helpful
discussion of e-commerce issues by those engaged in the online sale of products
I-Advertising is an interactive global community
specific to the Internet advertising industry. They provide a number of
high-quality industry publications and moderated interactive forums that promote
the global exchange of industry information and encourage business networking
within the industry.
The Online Advertising Discussion List focuses on
professional discussion of online advertising strategies, results, studies,
tools, and media coverage. The list also provides editorial coverage of
conference of interest to people in the Online Advertising industry.
Comprehensive retailing portal. B2B, B2C, CRM, and all your other favorite acronyms covered here.
The Direct Marketing Association
You guessed it; even direct marketers have a trade
organization. The DMA has been representing direct
marketing since 1917. Whatever a marketer's size, market or media, the DMA
serves to help members achieve bottom line success and satisfied
Association for Interactive Marketing, the "trade association
for business on the internet". Now a subsidiary of the DMA.
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